There is a "well-known secret" about the strategy of real estate
investment: Location! location! location! The same principle can be
well-applied to photography, but I would like to expose another
"secret": Lighting! lighting! lighting! It is true that we have to pick
a good subject matter by going to the right location, but timing is also
crucial. If magical lighting comes at the right moment, even an ordinary
subject matter can become a good picture.